Idiot's Guide to Imagineering

Micro Magic: Does Disney Wait 5 Years to Bring International Attractions to the US?

In this Micro Magic episode, Stephen explores Disney's “five-year rule”—the idea that unique attractions at each international park keep them distinct. He discusses how exclusivity agreements, like for Shanghai’s TRON Lightcycle Run and Paris’s Ratatouille, ensure each park has its own standout experiences before appearing elsewhere. Curious why Disney fans travel worldwide for these unique treasures? Tune in as Stephen breaks down the strategy behind Disney’s international exclusives!

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